We started with a shoebox full of receipts
Back in 2018, I was sitting at my kitchen table with months of paper receipts spread everywhere. Tax time had arrived, and I had absolutely no idea which expenses belonged where.
That mess became ravonexilora. We wanted something better than spreadsheets that nobody updates and apps that overcomplicate simple questions.
Building something people actually use
Most financial tools assume you have time to learn complex systems. But you don't. You're running between meetings, picking up kids, managing a hundred other things.
We focused on one thing: making expense categorization so straightforward that you'd actually do it. Not next week. Not when you have time. Right when the receipt hits your hand.
By mid-2020, we had our first hundred users in Sydney. They told us what worked and what felt like busywork. We listened and rebuilt parts we thought were finished.
What drives us forward
These aren't corporate values written in a boardroom. They're principles that emerged from working with thousands of Australians trying to make sense of their spending.
Speed matters
If categorizing an expense takes longer than buying the thing, something's broken. We obsess over making each action take seconds, not minutes.
Clarity over features
We say no to feature requests constantly. Adding complexity is easy. Keeping things clear when your finances get messy? That's the challenge.
Real support
When you contact us, you talk to people who understand the system inside out. No scripts. No offshore teams reading from manuals.
The people building this
We're a small team in Castle Hill. Everyone here has spent years helping people organize their finances. We know what trips people up because we've seen it hundreds of times.
Sienna Kovalenko
Founder & Financial Educator
Started ravonexilora after years working in accounting firms watching clients struggle with basic expense tracking. I spent too many evenings helping people sort through receipts that should have been categorized months earlier.
Bridget Thornhill
Head of Client Experience
Joined in 2021 after running support for a tax preparation service. I was tired of seeing software that created more questions than it answered. Good systems should make you feel smarter, not confused.
How we actually work
Our process isn't revolutionary. It's methodical. We talk to users constantly, watch how they interact with the system, and adjust when something feels clunky.
Listen first
We run feedback sessions every month with users across Australia. Not surveys. Actual conversations where people show us what frustrates them.
Test relentlessly
Every change goes through testing with real financial data. If something adds confusion or extra steps, it doesn't ship.
Improve quietly
Most updates happen behind the scenes. We fix friction points and speed issues without announcing major releases.
Stay focused
We turn down partnership offers and feature requests that would dilute our core purpose. Doing one thing well beats doing ten things poorly.
Ready to organize your expenses?
We're running orientation sessions starting September 2025 for anyone who wants a clearer view of their spending. No commitments, just practical guidance on categorizing expenses properly.